What is in it for me?
When I listen to a speech, I ask myself “What is in it for me?”
If I can answer the question when the speech starts, I stay to listen for more.
If I can answer the question half way through the speech, I stay till the end.
If I can answer the question after I have listened to the speech, I remember the speech.
On a different note, I wanted more memory for my photos on my mobile phone.
- My Google Account was running out of space and wanted me to pay 2 Eur per month for 100 GB.
- My Microsoft Account was running out of space and wanted me to pay 2 Eur per month for 100 GB.
However my Amazon account which already gave me free delivery on goods, Prime video and Prime music threw an extra value added service.
Members of Amazon Prime now have unlimited, full-resolution storage of photos.
Is this a value added service or a way to keep customers for good?
Anyway, “What is in it for me?” was answered by Amazon is an amazing way. I took the offer.
Are you amazing your listeners with “What is in it for them?”